Optique Line Blog

How to : Visual Merchandise an Optical Store

Posted by Sean Young on 11-Sep-2019 13:30:00

The art of increasing footfall through visual engagement has evolved further than a simple 'Sale' sign suspended in the shop window. In this digital age, consumers have become immune to the traditional visual merchandising techniques that have previously kept the retail store's aesthetic alive and well. 

Capturing the attention away from mobile devices is another challenge for optical retailers, the displays need to be bigger, bolder and far more original.

Merchandising should be enjoyable and interactive. Think of your store as a venue which creates a uniquely memorable experience

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Topics: Marketing, Retail, Visual Merchandise

Post ODMA 2017 Wrap Up

Posted by Sean Young on 13-Jul-2017 15:38:57

This year, ODMA was fated to be bigger and better than the 2013 & 2015 exhibitions, which were located in a smaller venue in Brisbane. This year Australia's largest optical exhibition was based in its hometown of Sydney and this time in a brand new venue, the ICC (International Convention Centre). 

With the sign of a new and improved ODMA, Optique Line and Stepper Australia knew that their stands would need to

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Topics: Events, Sydney, Optometry, ODMA, Retail, Visual Merchandise, Virtual Reality



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