Optique Line Blog

How to : Visual Merchandise an Optical Store

Posted by Sean Young on 11-Sep-2019 13:30:00

The art of increasing footfall through visual engagement has evolved further than a simple 'Sale' sign suspended in the shop window. In this digital age, consumers have become immune to the traditional visual merchandising techniques that have previously kept the retail store's aesthetic alive and well. 

Capturing the attention away from mobile devices is another challenge for optical retailers, the displays need to be bigger, bolder and far more original.

Merchandising should be enjoyable and interactive. Think of your store as a venue which creates a uniquely memorable experience

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Topics: Marketing, Retail, Visual Merchandise

What are you wearing? 11 Questions with Eliza Paredes

Posted by Sean Young on 12-Jul-2016 10:01:49




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Topics: Marketing, What are you wearing?, 10 Questions, Meet the Staff

What are you wearing? 10 Questions with Roy Parker!

Posted by Sean Young on 08-Apr-2016 11:35:50




1. What are you wearing and why?
Currently, I have a pair of Mad in Italy Cervino in B03. I should be wearing them for near use but I am still in denial so don’t wear them much; however I will have to start wearing them more as things are getting harder to read!

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Topics: Marketing, Roy Parker, What are you wearing?, 10 Questions, Meet the Staff

SRC 2016

Posted by Sean Young on 15-Mar-2016 12:05:57

SRC 2016


This year, the Southern Regional Congress (SRC) was a unique experience for the Australian optometry industry, with a change of venue from the large, maybe too large, Melbourne Exhibition Centre, to the smaller, maybe too small, venue at the Mercure Pullman Hotel in Albert Park. With this new scenery came a set of unique challenges for the organisers, Optometry Australia; delegates fought to get to all the relevant seminars due to tight schedules and many were required to huddle in the back of the seminar room due to a lack of seating. Exhibitors also struggled with an unusually late bump in time and the one service lift available to transport all booth/stand components to the Exhibition floor. This meant some staff, myself and my team included, working through the night, completing setup in the early hours of Saturday morning.
With these delays, there were, of course, nerves that the stand would not be ready for the delegates arrival at 8:30 am the next morning. But with the exceptional custom stand installers, "Live Brands", the dedicated team from Optique Line Roy Parker, Deborah Burgoyne and myself, and of course, the champagne, water, and bag of almonds to keep us going, the stand was completed in time and looking marvellous.
Our Optique Line stand was one of the largest at SRC this year, with a blend of clean lines and statement colours of Gold and Black to stand out against a sea of white booths surrounding it.
With all the teething problems that this new venue presented for the organisers, the result was still impressive providing Optique Line Director, John Nicola along with Account Managers Roy Parker and Andrew Craib the opportunity to meet new and the existing business partners and to present the latest exciting releases from Optique Line's brand portfolio includng, Stepper Eyewear, Convertibles Eyewear, Mad In Italy, AuraFlex, Gemini Collection and Gemini Essentials.

So the question still remains, was SRC 2016 a hit or a miss? For Optique Line and the positive feedback we have received, undeniably it was a hit. Yes, there were obvious issues due to a smaller venue this year, but we expect lessons were learnt and for SRC 2017 subsequently to run a lot smoother. We are excited about being part of the new improved SRC exhibition next year and very much look forward to seeing you all there.


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Topics: Marketing, Events

How to market your Optical Business.

Posted by Sean Young on 31-Jul-2015 16:34:00

How to market your Optical Business.

Imagine the comfort in knowing that all of your marketing spend is highly targeted to the precise patient, right down to a personalised level. With collateral going out exclusively to only the customers that are interested in your product or offer. Not only will your patients be more engaged in your campaigns but they will feel appreciated and remember your brand as trustworthy and emotive. 

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Topics: Marketing, Optical Business, Surveys

Be your companies Social Genius!

Posted by Sean Young on 30-Apr-2015 11:06:00

Join our exclusive marketing hub!

Because we know you are always searching for the latest and greatest marketing tips for your business, we would like to invite you to join our Facebook group ‘Optique Line Marketing’. This private group is by invitation only and has been created with you and your savvy marketing and social media staff in mind, one central hub where you and your team have access to everything that is Optique Line. Within this group, you will have exclusive access to:

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Topics: Marketing



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