Optique Line Blog

What are you wearing? 10 Questions with Roy Parker!

Posted by Sean Young on 08-Apr-2016 11:35:50




1. What are you wearing and why?
Currently, I have a pair of Mad in Italy Cervino in B03. I should be wearing them for near use but I am still in denial so don’t wear them much; however I will have to start wearing them more as things are getting harder to read!

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Topics: Marketing, Roy Parker, What are you wearing?, 10 Questions, Meet the Staff

John Nicola's Training Tips

Posted by John Nicola on 18-Mar-2016 15:40:25

Hi Everyone, 

As you can well imagine I do go through quite a few pairs of running shoes each year, having covered over 8,000kms in the past two years. 

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Topics: Marathon Des Sables

SRC 2016

Posted by Sean Young on 15-Mar-2016 12:05:57

SRC 2016


This year, the Southern Regional Congress (SRC) was a unique experience for the Australian optometry industry, with a change of venue from the large, maybe too large, Melbourne Exhibition Centre, to the smaller, maybe too small, venue at the Mercure Pullman Hotel in Albert Park. With this new scenery came a set of unique challenges for the organisers, Optometry Australia; delegates fought to get to all the relevant seminars due to tight schedules and many were required to huddle in the back of the seminar room due to a lack of seating. Exhibitors also struggled with an unusually late bump in time and the one service lift available to transport all booth/stand components to the Exhibition floor. This meant some staff, myself and my team included, working through the night, completing setup in the early hours of Saturday morning.
With these delays, there were, of course, nerves that the stand would not be ready for the delegates arrival at 8:30 am the next morning. But with the exceptional custom stand installers, "Live Brands", the dedicated team from Optique Line Roy Parker, Deborah Burgoyne and myself, and of course, the champagne, water, and bag of almonds to keep us going, the stand was completed in time and looking marvellous.
Our Optique Line stand was one of the largest at SRC this year, with a blend of clean lines and statement colours of Gold and Black to stand out against a sea of white booths surrounding it.
With all the teething problems that this new venue presented for the organisers, the result was still impressive providing Optique Line Director, John Nicola along with Account Managers Roy Parker and Andrew Craib the opportunity to meet new and the existing business partners and to present the latest exciting releases from Optique Line's brand portfolio includng, Stepper Eyewear, Convertibles Eyewear, Mad In Italy, AuraFlex, Gemini Collection and Gemini Essentials.

So the question still remains, was SRC 2016 a hit or a miss? For Optique Line and the positive feedback we have received, undeniably it was a hit. Yes, there were obvious issues due to a smaller venue this year, but we expect lessons were learnt and for SRC 2017 subsequently to run a lot smoother. We are excited about being part of the new improved SRC exhibition next year and very much look forward to seeing you all there.


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Topics: Marketing, Events

John Nicola's Training Diary

Posted by Sean Young on 23-Feb-2016 13:44:52

Hi Everyone, 

Training is well into full swing now, spending my weekends up in my spiritual training grounds, the You Yangs. 55kms south-west of Melbourne, it is made up of a series of granite ridges which rise to 364m at Flinders Peak. A great place for trail running, mountain bike riding and hiking.

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Topics: Marathon Des Sables

How to reduce Staff Turnover in an Independent Optical Practice

Posted by Sean Young on 25-Sep-2015 11:27:20


The day to day responsibilities of running a business can be taxing enough, dealing with staff conflicts and inadequacies only adds to our daily stress levels. You're paying them to do a job, so the job they shall do! right? You, the principal of your business may feel this way, but chances are, your staff feel different. If your employees lack direction, then they are void of passion. If they are missing the right knowledge and tools to get their job done accurately, then they are overwhelmed and anxious. If they are without feedback, odds are they think they are doing everything perfectly. This lack of passion, the anxiety and confusion can be sensed by your consumers and they expect more! 

So how do we install this feeling of belonging, passion and happiness into the team? What measures can be set in place to promote unity within the workplace? 


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How to market your Optical Business.

Posted by Sean Young on 31-Jul-2015 16:34:00

How to market your Optical Business.

Imagine the comfort in knowing that all of your marketing spend is highly targeted to the precise patient, right down to a personalised level. With collateral going out exclusively to only the customers that are interested in your product or offer. Not only will your patients be more engaged in your campaigns but they will feel appreciated and remember your brand as trustworthy and emotive. 

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Topics: Marketing, Optical Business, Surveys

Be your companies Social Genius!

Posted by Sean Young on 30-Apr-2015 11:06:00

Join our exclusive marketing hub!

Because we know you are always searching for the latest and greatest marketing tips for your business, we would like to invite you to join our Facebook group ‘Optique Line Marketing’. This private group is by invitation only and has been created with you and your savvy marketing and social media staff in mind, one central hub where you and your team have access to everything that is Optique Line. Within this group, you will have exclusive access to:

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Topics: Marketing



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