The art of increasing footfall through visual engagement has evolved further than a simple 'Sale' sign suspended in the shop window. In this digital age, consumers have become immune to the traditional visual merchandising techniques that have previously kept the retail store's aesthetic alive and well.
Capturing the attention away from mobile devices is another challenge for optical retailers, the displays need to be bigger, bolder and far more original.
Merchandising should be enjoyable and interactive. Think of your store as a venue which creates a uniquely memorable experience