Optique Line Blog

How to : Visual Merchandise an Optical Store

Posted by Sean Young on 11-Sep-2019 13:30:00

The art of increasing footfall through visual engagement has evolved further than a simple 'Sale' sign suspended in the shop window. In this digital age, consumers have become immune to the traditional visual merchandising techniques that have previously kept the retail store's aesthetic alive and well. 

Capturing the attention away from mobile devices is another challenge for optical retailers, the displays need to be bigger, bolder and far more original.

Merchandising should be enjoyable and interactive. Think of your store as a venue which creates a uniquely memorable experience

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Topics: Marketing, Retail, Visual Merchandise

Introducing Mersey Beat's JAMIE

Posted by Sean Young on 28-Aug-2019 14:54:38

Music to the eyes!

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Topics: New Optical Frame, Eyewear, Mersey Beat

John Nicola - Cyprus Ultra 50km 3rd Place Finisher

Posted by John Nicola on 29-May-2019 14:29:01

 Well, I set out on my mission this morning to complete an ultramarathon in my parent’s mother country, Cyprus.

As with most ultra-runners we sign up for events knowing that there is a fair amount of preparation required to complete and finish, but we tend to forget the challenges we will experience during these events, which tests your psyche and willpower to continue.

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Topics: Ultra Marathon, Cyprus

Chip off for charity and celebrate the NSW Golf Day on the 10th of July!

Posted by Sean Young on 10-Jun-2018 13:17:28

We invite you to help us Support Optometry Giving Sight’s work on July 10, 2018 whilst enjoying a round of golf at one of Sydney’s most luxurious golf clubs, NSW Golf Club and participate in the Tim McKinnon Cup which recognises the support Tim has given to Optometry Giving Sight over the years.  The aim of the day is to celebrate this worthy cause whilst bringing together members of the optometry industry for a day of great golf, food and company. Everyone is welcome regardless of skill level, whether you’re a handicap or non-handicap golfer, get on the green and give it a go! 

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Topics: Golf, Event

2018 Catalogues have arrived. New Year = New Look

Posted by Sean Young on 22-Jan-2018 13:54:44

The new 2018 Catalogues have arrived, each featuring a bold new look. The three new Optique Line catalogues are all you need to find the perfect style of frame for your customer. Since 1990 we have been working together with independent practices in Australia & New Zealand, to offer a range of stylish, functional frames. Our aim is to deliver premium quality optical eyewear at competitive prices meeting your patients needs and enabling your business to grow.

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Topics: Catalogues

Post ODMA 2017 Wrap Up

Posted by Sean Young on 13-Jul-2017 15:38:57

This year, ODMA was fated to be bigger and better than the 2013 & 2015 exhibitions, which were located in a smaller venue in Brisbane. This year Australia's largest optical exhibition was based in its hometown of Sydney and this time in a brand new venue, the ICC (International Convention Centre). 

With the sign of a new and improved ODMA, Optique Line and Stepper Australia knew that their stands would need to

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Topics: Events, Sydney, Optometry, ODMA, Retail, Visual Merchandise, Virtual Reality

ODMA 2017

Posted by Sean Young on 09-Jun-2017 16:56:12

Come and Visit Us!

Fri 7 - Sun 9 July 2017

Stands F18 & G18

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Topics: ODMA 2017

What are you wearing? 11 Questions with Eliza Paredes

Posted by Sean Young on 12-Jul-2016 10:01:49




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Topics: Marketing, What are you wearing?, 10 Questions, Meet the Staff

Top 5 Diving Spots in Australia by Roy Parker

Posted by Sean Young on 16-Apr-2016 11:00:00




We asked Avid diver Roy Parker, National Sales Manager for Optique Line to recommend his favourite Scuba Diving locations in Australia, see some of his amazing photography and suggestions below!

Flinders Pier, Westernport Bay, Victoria

Easy access and loads of Weedy Sea Dragons to see (Victoria’s State Marine Faunal Emblem). Fantastic creatures related to Sea Horses and likewise the males carry the eggs, although Weedy’s carry the eggs attached to their tail~!

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Topics: Roy Parker, What are you wearing?, 10 Questions, Meet the Staff

John's MdS Stats Stage 5

Posted by Sean Young on 16-Apr-2016 10:54:50
John's daughter Helen says "The Marathon des Sables is ranked by the Discovery Channel as the toughest footrace on earth. John Nicola is ranked by the Nicola Family as the toughest man on earth! Over 250km's running through the desert my dad has now completed his last ultra marathon doing us proud running the final timed section (42.2km) in 6hrs 25minutes. A charity run tomorrow with all the other competitors will complete his incredible journey! Here is a video of him showing his love to everyone after he passes the finish line!"

Click here to see John crossing the finish line. 

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Topics: Marathon Des Sables



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